Meaning & use

slogan

noun·Everyday

Last updated

A short, memorable phrase used to express the aims or values of a group, or to advertise a product.

See it in a sentence

The company's slogan appears on every billboard in the city.

Protesters chanted slogans as they marched through downtown.

A note on using this word

Used both in advertising, 'a catchy slogan,' and in political or social movements, 'a protest slogan,' always implying brevity and memorability.

Words with a similar meaning

mottotagline

Choose a synonym to suit the sentence. Meanings can overlap without being identical.

Make it your own

Write a sentence using “slogan”, then compare your use with the examples above.

Your draft stays on this page and is not sent anywhere.