Meaning & use

spiel

noun, verb·Everydayinformal

Last updated

UK/ʃpiːl/
US/ʃpiːl/

Meanings

  1. nouncountableinformaldisapproving

    A fluent, well-practiced speech meant to persuade people or to sell something.

    Grammar: Usually singular with an or the: give a spiel, deliver his spiel.

    Patterns

    • a spiel about something
    • give someone a spiel

    The salesman launched into his usual spiel about the vacuum cleaner.

    I heard the whole spiel about the gym's special offer before I could leave.

    She had her sales spiel ready before the customer even sat down.

  2. verbtransitive or intransitiveinformal

    To recite or talk in a smooth, rehearsed way, often at length.

    Grammar: Often used with off: spiel off a list of facts.

    Patterns

    • spiel off something
    • spiel on about something

    The guide spieled off the dates without taking a breath.

    He spieled on about his startup for twenty minutes.

Word forms

pluralspiels
third person singularspiels
past tensespieled
past participlespieled
-ing formspieling

Common combinations

sales spiel
His sales spiel was smooth, but I still said no.
give a spiel
The waiter gave his spiel about the specials.
the usual spiel
He gave me the usual spiel about how busy he was.
launch into a spiel
As soon as I walked in, she launched into a spiel.
rehearsed spiel
It sounded like a rehearsed spiel rather than real advice.

Synonyms and how they differ

patter
Patter is fast, fluent talk used by performers or sellers, and it can sound more entertaining than spiel.
pitch
A pitch is a specific attempt to sell or persuade, while spiel focuses on the speech itself and may sound tired.
sales talk
Sales talk is a plain, neutral phrase, but spiel adds a hint that the speech is routine or insincere.
line
A line is a clever thing said to impress, often briefly, whereas a spiel is longer and more repeated.

Word family

spieler noun
a person who delivers a spiel, such as a barker at a fair
spieling noun
the act of delivering a spiel

Commonly confused: spiel or speech?

spiel vs speech

Speech is a neutral word for any talk given to an audience. A spiel is usually informal and rehearsed, with a hint that it is a sales trick.

Practice

The tour guide gave the same ___ at every stop, and we could recite it by the end.

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