Meaning & use

sponsor

noun, verb·Everyday

Last updated

UK/ˈspɒn.sər/
US/ˈspɑːn.sɚ/

Meanings

  1. nouncountable

    A company or person that pays for an event, team, or program, often to gain publicity.

    Grammar: Countable: the main sponsor.

    Patterns

    • a sponsor of something

    A local bank is the main sponsor of the marathon.

    The team lost its sponsor after the scandal.

    The show thanked its sponsors at the end.

  2. nouncountable

    A person who supports someone, such as a lawmaker who introduces a bill or a person who vouches for another.

    Grammar: Countable: the bill's sponsor.

    Patterns

    • sponsor of something

    The senator was the sponsor of the bill.

    She needed a sponsor to apply for the visa.

  3. verbtransitive

    To pay for or support a person, event, or activity, often in return for publicity.

    Grammar: Takes an object: sponsor a team.

    Patterns

    • sponsor someone
    • sponsor something

    A software firm agreed to sponsor the tournament.

    He sponsors a child in another country.

    The charity run is sponsored by a local gym.

Word forms

third person singularsponsors
past tensesponsored
past participlesponsored
-ing formsponsoring
pluralsponsors

Common combinations

corporate sponsor
The festival found a corporate sponsor.
main sponsor
The main sponsor's logo covers the shirts.
sponsor an event
The shop sponsors the town fair.
sponsored by
This program is sponsored by a software company.

Synonyms and how they differ

backer
Backer is general and may mean a financial supporter with no publicity involved.
patron
Patron suggests personal support, often of the arts, rather than a business deal.
donor
A donor gives without necessarily receiving publicity in return.

Word family

sponsorship noun
the support or the deal itself
sponsored adjective
paid for by a sponsor

Practice

A sportswear company agreed to ___ the national team for five years.

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