Meaning & use

strategy

noun·Academic

Last updated

UK/ˈstrætədʒi/
US/ˈstrætədʒi/

Meanings

  1. nouncountable

    A carefully thought-out plan for achieving a goal, especially over a longer period.

    Grammar: Countable: a new strategy, several strategies. Often followed by for or to: a strategy for growth.

    Patterns

    • a strategy for something
    • a strategy to do something

    The company's strategy is to win customers with lower prices.

    We need a strategy for dealing with late payments.

    Her study strategy involved short sessions every day.

  2. noununcountable

    The skill of planning how to use resources and make moves to win, as in war, business, or games.

    Grammar: Uncountable in this sense: military strategy, not a military strategy.

    Patterns

    • strategy and tactics

    Chess is a game of strategy as much as memory.

    He studied military strategy at college.

Word forms

pluralstrategies

Common combinations

develop a strategy
The team developed a strategy before the negotiations.
adopt a strategy
The school adopted a new strategy for teaching reading.
marketing strategy
Their marketing strategy relies on social media.
long-term strategy
A long-term strategy is needed to cut costs.
exit strategy
The investors had no exit strategy.

Synonyms and how they differ

plan
Plan is more general and can be small or short-term, while strategy suggests an overall approach to a bigger aim.
tactic
A tactic is one specific move used to carry out a strategy.
approach
Approach describes the way you go about something, with less sense of deliberate planning against obstacles.

Word family

strategic adjective
relating to a long-term plan or important in achieving it
strategically adverb
in a way that supports a plan
strategist noun
a person skilled at making plans

Commonly confused: strategy or tactic?

strategy vs tactic

A tactic is a single step or maneuver; a strategy is the larger plan the tactics serve.

Practice

The coach changed the team's overall ___ for the season, then adjusted a few small ___ during each game.

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