Meaning & use

swag

noun·Everyday

Free promotional items given away, especially at events or by companies.

See it in a sentence

Every attendee left the conference with a tote bag full of free swag.

The company handed out branded swag like mugs and t-shirts at the trade show.

A note on using this word

Swag can also be slang for stolen goods, or for a confident, stylish way of carrying oneself, depending on context.

Words with a similar meaning

freebiesmerchandise

Choose a synonym to suit the sentence. Meanings can overlap without being identical.

Another way to use it

2. noun

Stolen goods, especially in older or informal usage.

The thieves stashed their swag in an abandoned warehouse outside town.

3. noun

Slang for a confident, stylish manner or attitude.

He walked into the audition with total swag, unbothered by the crowd watching.

Make it your own

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