Meaning & use
tombstone advertisement
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Meanings
nouncountablebusinessfinance
A formal announcement in a newspaper or document listing the banks and firms involved in a financial deal.
Grammar: Countable: a tombstone advertisement, several tombstone advertisements. Often shortened to 'tombstone' in financial contexts.
Patterns
- publish a tombstone advertisement
- a tombstone advertisement for a deal
The investment bank placed a tombstone advertisement in the financial press to announce the merger.
Tombstone advertisements list the underwriting banks in a plain, boxed format.
After the bond sale, a tombstone advertisement appeared in the Wall Street Journal.
nouncountablebusinessfinance
A simple, boxed notice that lists the sponsors or participants of a major transaction.
Grammar: Countable; often used in the shortened form 'tombstone' when the context is clear.
Patterns
- run a tombstone advertisement
- a tombstone advertisement announcing something
The law firm ran a tombstone advertisement to mark its role in the acquisition.
A tombstone advertisement usually contains only names and dates, with no images.
They saved the tombstone advertisement as a record of the deal.
Word forms
| plural | tombstone advertisements |
|---|
Common combinations
- place a tombstone advertisement
- The bank decided to place a tombstone advertisement after the successful share issue.
- financial press tombstone advertisement
- A financial press tombstone advertisement often appears in a narrow column.
- tombstone advertisement for a merger
- They published a tombstone advertisement for a merger worth billions.
- run a tombstone advertisement
- The company ran a tombstone advertisement to thank its advisers.
Synonyms and how they differ
- tombstone
- This is the short form used in finance; it means the same thing but is less explicit.
- notice
- Notice is a general word for a public announcement; it does not carry the specific financial meaning.
- advertisement
- Advertisement is the general term; a tombstone advertisement is a particular formal type.
Word family
- tombstone noun
- In finance, the short form of tombstone advertisement; also a stone marker on a grave.
Commonly confused: tombstone advertisement or tombstone?
tombstone advertisement vs tombstone
In everyday English, a tombstone is a stone marker on a grave. In finance, it is a short way to say tombstone advertisement.
Practice
After a major bond sale, the bank placed a tombstone advertisement in the newspaper. What was the purpose of this advertisement?
Choose one answer.
A tombstone advertisement is a formal financial notice that lists the banks and firms involved in a deal. It is not about gravestones or funerals, and it does not promote a consumer product.
Make it your own
Write a sentence using “tombstone advertisement”, then check it and compare it with the examples above.