Meaning & use
turnover rate
Last updated
Meanings
nouncountablebusiness
The proportion of employees who leave a company in a given period and are replaced.
Grammar: Takes an article: a high turnover rate.
Patterns
- a turnover rate of 20 percent
- reduce the turnover rate
The restaurant has a high turnover rate because the hours are long.
A low turnover rate suggests that employees are happy.
The company reduced its turnover rate by raising wages.
nouncountablebusiness
How quickly a business sells and replaces its stock, or how fast tenants, customers or tables change.
Grammar: Used with a number or adjective: a rapid turnover rate.
Patterns
- the turnover rate of something
The shop's turnover rate for fresh fruit is very fast.
A quick table turnover rate helps the cafe earn more.
Landlords watch the turnover rate of tenants.
Word forms
| plural | turnover rates |
|---|
Common combinations
- high turnover rate
- A high turnover rate costs the firm money.
- low turnover rate
- The hospital enjoys a low turnover rate.
- employee turnover rate
- Employee turnover rate rose to 18 percent.
- reduce the turnover rate
- Better training can reduce the turnover rate.
- inventory turnover rate
- The inventory turnover rate was four times a year.
Synonyms and how they differ
- attrition rate
- Attrition rate counts people who leave but are not replaced, while turnover counts leaving and replacement.
- churn
- Churn is used for customers or subscribers, and is more informal.
- retention rate
- Retention rate is the opposite measure, how many stay.
Opposites
Word family
Commonly confused: turnover rate or revenue?
turnover rate vs revenue
In British English turnover can also mean sales income, but turnover rate is about replacement, not income.
Practice
A company whose employees often quit and are replaced has a high ___.
Choose one answer.
Turnover rate measures how often staff leave and are replaced. The other terms measure money or growth.
Make it your own
Write a sentence using “turnover rate”, then check it and compare it with the examples above.