Meaning & use

turnover rate

noun·Academicbusiness

Last updated

UK/ˈtɜːnˌəʊvə reɪt/
US/ˈtɝːnˌoʊvər reɪt/

Meanings

  1. nouncountablebusiness

    The proportion of employees who leave a company in a given period and are replaced.

    Grammar: Takes an article: a high turnover rate.

    Patterns

    • a turnover rate of 20 percent
    • reduce the turnover rate

    The restaurant has a high turnover rate because the hours are long.

    A low turnover rate suggests that employees are happy.

    The company reduced its turnover rate by raising wages.

  2. nouncountablebusiness

    How quickly a business sells and replaces its stock, or how fast tenants, customers or tables change.

    Grammar: Used with a number or adjective: a rapid turnover rate.

    Patterns

    • the turnover rate of something

    The shop's turnover rate for fresh fruit is very fast.

    A quick table turnover rate helps the cafe earn more.

    Landlords watch the turnover rate of tenants.

Word forms

pluralturnover rates

Common combinations

high turnover rate
A high turnover rate costs the firm money.
low turnover rate
The hospital enjoys a low turnover rate.
employee turnover rate
Employee turnover rate rose to 18 percent.
reduce the turnover rate
Better training can reduce the turnover rate.
inventory turnover rate
The inventory turnover rate was four times a year.

Synonyms and how they differ

attrition rate
Attrition rate counts people who leave but are not replaced, while turnover counts leaving and replacement.
churn
Churn is used for customers or subscribers, and is more informal.
retention rate
Retention rate is the opposite measure, how many stay.

Opposites

retention rate

Word family

turnover noun
the rate at which things or people are replaced; also total sales in British English
turn over verb
to change or sell and replace
rate noun
a measure of speed or frequency

Commonly confused: turnover rate or revenue?

turnover rate vs revenue

In British English turnover can also mean sales income, but turnover rate is about replacement, not income.

Practice

A company whose employees often quit and are replaced has a high ___.

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