viable market

Meaning

1. 1nouncountable

   A group of potential buyers large enough and able to pay for a product or service so that a business can succeed.

   Grammar: Countable: you can say 'a viable market' or 'viable markets.'

   Patterns

   • a viable market for something
   • find a viable market
   • create a viable market

   The company spent months researching whether there was a viable market for electric scooters in the city.

   Without a viable market, even the best product will fail.

   They identified a viable market among young professionals who wanted affordable healthy meals.

Word forms

Common combinations

a viable market for

There is a viable market for second-hand textbooks at the university.

create a viable market

The new tax policy could create a viable market for solar panels.

find a viable market

Startups often struggle to find a viable market before their money runs out.

a commercially viable market

The drug was effective, but there was no commercially viable market for it.

Synonyms and how they differ

target market

A target market is the specific group a company aims its marketing at; a viable market is one that is large or wealthy enough to be worth targeting. You can have a target market that is not viable.

market niche

A market niche is a small, specialized segment; a viable market can be large or small, but it must be able to support a business.

Word family

viability noun

The quality of being able to work successfully; e.g., 'the viability of the project.'

viably adverb

In a way that can succeed; e.g., 'The product can be viably produced at scale.'

Commonly confused: viable market or variable market?

Practice

Make it your own

Write a sentence using “viable market”, then check it and compare it with the examples above.

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