Meaning & use
Virality
Last updated
The quality of spreading rapidly and widely, especially of content shared across the internet and social media.
See it in a sentence
The marketing team designed the campaign specifically to maximize virality.
No one could predict the virality of the video once it was posted online.
A note on using this word
"Virality" is a relatively recent coinage, built on the metaphor of a virus spreading from person to person, and has become central to how marketers and researchers discuss online content.
Words with a similar meaning
spreadpopularity
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