Meaning & use

vision statement

noun·Academicbusiness

Last updated

UK/ˈvɪʒn ˌsteɪtmənt/
US/ˈvɪʒn ˌsteɪtmənt/

Meaning

  1. nouncountablebusiness

    A short written description of the future an organization hopes to achieve.

    Grammar: Countable: write a vision statement.

    Patterns

    • a vision statement for something

    Our vision statement is a world without hunger.

    The new director rewrote the company vision statement.

    A clear vision statement guides long-term planning.

Word forms

pluralvision statements

Common combinations

write a vision statement
Write a vision statement.
company vision statement
The company vision statement is on the wall.
clear vision statement
A clear vision statement helps.
vision and mission statement
A vision and mission statement was published.

Synonyms and how they differ

mission statement
A mission statement describes present purpose, while a vision statement describes the future.
goal
A goal is a specific target, narrower than a vision.
purpose statement
Purpose statement focuses on why an organization exists.

Word family

vision noun
an idea of the future

Commonly confused: vision statement or mission statement?

vision statement vs mission statement

A mission statement says what you do now; a vision statement says what you hope to become.

Practice

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