Meaning & use
a promoter
Last updated
Meanings
nouncountable
Someone whose job is to arrange and advertise public events, especially concerts or sports shows, so that people come and pay.
Grammar: Countable: use a/a with one, and add -s for more than one.
Patterns
- a promoter of something
- promoter for someone
- work as a promoter
She works as a promoter for a small company that organizes rock concerts.
The promoter booked the hall, sold the tickets, and paid the band.
Local promoters were angry when the festival was moved to another city.
nouncountable
A person who speaks in support of an idea, plan, or product and tries to get others to accept it.
Grammar: Often followed by "of" plus the thing being supported.
Patterns
- a promoter of something
- a great promoter of something
He has been a strong promoter of healthier school lunches for years.
As a promoter of electric cars, she gives talks all over the country.
The group describes itself as a promoter of peace and fair trade.
nouncountablebiologytechnical
In biology, a short section of DNA that tells a cell when to start reading a gene.
Grammar: Technical use; usually appears in scientific writing, often with "gene" nearby.
Patterns
- the promoter of a gene
- a gene promoter
The researchers found a promoter that switches the gene on in liver cells.
A change in the promoter can stop the gene from being read at all.
Word forms
| plural | promoters |
|---|
Common combinations
- concert promoter
- The concert promoter added a second show after tickets sold out.
- boxing promoter
- A famous boxing promoter arranged the title fight.
- event promoter
- The event promoter handed out flyers in the town center.
- a promoter of peace
- The former president became a promoter of peace in the region.
- hire a promoter
- The club hired a promoter to bring in a younger crowd.
Synonyms and how they differ
- organizer
- An organizer plans the practical details of an event, while a promoter is mainly the person who publicizes it and sells tickets.
- publicist
- A publicist gets attention for a person or product through the media; a promoter usually also arranges the event itself.
- backer
- A backer gives money or support to a project, but does not necessarily advertise it or run the show.
Word family
- promote verb
- to advertise something or help it become more popular or successful
- promotion noun
- the activity of advertising something, or an event arranged to attract attention
- promotional adjective
- describing material or activities used to advertise something
Commonly confused: a promoter or prompter? a promoter or supporter?
a promoter vs prompter
A prompter is a person or device that feeds lines to an actor who has forgotten them; a promoter sells tickets and advertises shows. The two words sound similar but are quite different.
a promoter vs supporter
A supporter simply approves of a person or team, while a promoter actively tries to make others accept or buy something.
Practice
Which sentence uses "promoter" correctly?
Choose one answer.
A promoter is someone who arranges and advertises events such as concerts, so tickets fit perfectly. Option 1 describes a prompter, not a promoter. Option 2 wrongly uses "promoter" as a verb; the verb is "promote." Option 3 makes no sense because a promoter does not repair furniture.
Make it your own
Write a sentence using “a promoter”, then check it and compare it with the examples above.