Meaning & use

allure

noun, verb·Advanced

Last updated

UK/əˈljʊə/
US/əˈlʊr/

Meanings

  1. noununcountable

    A strong and attractive quality that draws people in.

    Grammar: Uncountable, often with of: the allure of the city.

    Patterns

    • the allure of something

    The allure of the big city drew him in.

    She has a mysterious allure.

    The allure of easy money tempted them.

  2. verbtransitiveformal

    To attract or tempt someone strongly.

    Grammar: Takes an object; often passive: be allured by something.

    Patterns

    • allure someone
    • be allured by something

    The bright lights allured the tourists.

    He was allured by promises of fame.

    Cheap prices allure shoppers.

Word forms

third person singularallures
past tenseallured
past participleallured
-ing formalluring

Common combinations

irresistible allure
It has an irresistible allure.
allure of
The allure of adventure.
lose its allure
The job lost its allure.
fatal allure
The film shows the fatal allure of fame.

Synonyms and how they differ

appeal
Appeal is simpler and less mysterious.
charm
Charm is pleasing personality.
temptation
Temptation suggests something wrong.
glamour
Glamour means exciting attractiveness.

Opposites

repulsionrepellence

Word family

alluring adjective
very attractive
allurement noun
something that attracts
alluringly adverb
in a way that attracts

Commonly confused: allure or allude? allure or illusion?

allure vs allude

Allude means to refer to something indirectly.

allure vs illusion

Illusion is a false impression.

Practice

The allure of the island is its...

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