Meaning & use

charm

noun, verb·Everyday

Last updated

UK/tʃɑːm/
US/tʃɑːrm/

Meanings

  1. nouncountable or uncountable

    A pleasant, attractive quality that makes people like you or feel drawn to a person, place, or thing.

    Grammar: Uncountable for the general quality: she has charm. Countable in the plural for attractions: the charms of the village.

    Patterns

    • the charm of something
    • have charm
    • a place of charm

    The old fishing village has a quiet charm.

    He won the interviewers over with his easy charm.

    Visitors fall for the charms of the island.

  2. nouncountable

    A small object, often worn on jewelry, believed to bring luck or protect the wearer, or a spoken spell.

    Grammar: Countable: a lucky charm, a charm bracelet.

    Patterns

    • a lucky charm
    • wear a charm

    She wore a silver charm on her bracelet for luck.

    The team treated the old scarf as a lucky charm.

    The villagers whispered a charm to keep the storm away.

  3. verbtransitive

    To please and win over someone with pleasant manners, so that they like or trust you.

    Grammar: Takes an object: charm the audience. Often followed by into or out of.

    Patterns

    • charm someone
    • charm someone into doing something
    • charm something out of someone

    The young singer charmed the whole audience.

    He charmed his way past the guard at the door.

    She charmed the shopkeeper into lowering the price.

Word forms

pluralcharms
third person singularcharms
past tensecharmed
past participlecharmed
-ing formcharming

Common combinations

natural charm
Her natural charm made guests feel welcome.
old-world charm
The hotel is full of old-world charm.
lucky charm
He kept a coin as a lucky charm.
turn on the charm
When he wants a favor, he turns on the charm.
charm offensive
The new minister launched a charm offensive with the press.
charm someone into
The salesman charmed her into buying two.

Synonyms and how they differ

appeal
Appeal is the general power to attract interest, while charm points to a warm, pleasing manner.
allure
Allure suggests a stronger, slightly mysterious pull that is often romantic or tempting.
enchant
Enchant as a verb implies delight so strong it feels magical, more intense than charm.
amulet
An amulet is an object worn for protection, more serious and traditional than a lucky charm.

Opposites

repulsivenessrepel

Word family

charming adjective
very pleasant and attractive
charmingly adverb
in a delightful way
charmer noun
a person who is good at being charming
charmless adjective
lacking charm
disarming adjective
so friendly it removes suspicion

Commonly confused: charm or charisma?

charm vs charisma

Charisma is a powerful personal magnetism that inspires others, while charm is lighter and more about pleasant manners.

Practice

The tour guide's warmth and humor ___ everyone in the group.

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