Meaning & use

always innovating

phrase·Everyday

Last updated

UK/ˌɔːlweɪz ˈɪnəveɪtɪŋ/
US/ˌɔːlweɪz ˈɪnəveɪtɪŋ/

Meanings

  1. phrasefixed phrase

    Continuously introducing new ideas, methods, or products rather than staying with what already exists.

    Grammar: Used after a linking verb or before a noun: a company that is always innovating; an always-innovating team.

    Patterns

    • be always innovating
    • an always-innovating company
    • keep always innovating

    The company is always innovating, so its products rarely look the same two years in a row.

    She describes her lab as always innovating, even when the money for research is tight.

    An always-innovating brand can confuse customers if it changes too quickly.

  2. phrasefixed phraseapproving

    Used to describe someone who keeps finding fresh ways of doing things at work or in a hobby.

    Grammar: Often follows be or stay and refers to a person or group, not to a single action.

    Patterns

    • stay always innovating
    • someone is always innovating

    Their small design studio stays always innovating by testing one new tool every month.

    He is always innovating in the kitchen, mixing flavors nobody expects.

Common combinations

always innovating in
The firm is always innovating in the way it packages its food.
always innovating to stay ahead
Retailers are always innovating to stay ahead of online rivals.
an always-innovating culture
Managers say an always-innovating culture attracts younger workers.
keep always innovating
The challenge is to keep always innovating without exhausting the staff.
always innovating and improving
The team is always innovating and improving its service.

Synonyms and how they differ

pioneering
Pioneering suggests being the first to do something important, while always innovating stresses doing it again and again over time.
inventive
Inventive describes a natural ability to think of new things, whereas always innovating describes ongoing activity, not a personal quality.
forward-thinking
Forward-thinking is about having modern attitudes, which is weaker than always innovating, since it does not require actually producing anything new.

Opposites

set in its waysunchanging

Word family

innovate verb
to introduce a new idea, method, or product
innovation noun
a new idea or method, or the act of introducing one
innovative adjective
new and original in thinking or design
innovator noun
a person who introduces new ideas or methods

Commonly confused: always innovating or renovating? always innovating or always renovating?

always innovating vs renovating

Renovating means repairing and updating a building or room, so it is about restoring something old, not creating something new.

always innovating vs always renovating

This sounds similar but means repairing all the time; compare "a hotel that is always innovating" with "a hotel that is always renovating."

Practice

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