Meaning & use
anchoring
Last updated
A cognitive bias in which people rely too heavily on the first piece of information encountered when making decisions or judgments.
See it in a sentence
The store's inflated original price was a classic case of anchoring, making the sale price seem like a bargain.
Negotiators often open with an extreme number to take advantage of anchoring.
A note on using this word
A key concept in behavioral economics and psychology, popularized by researchers Daniel Kahneman and Amos Tversky.
Another way to use it
2. verb
The act of securing a boat or object in place using an anchor.
The crew spent the night anchoring in a sheltered cove.
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