Meaning & use
astroturfing
The deceptive practice of disguising an organized campaign as spontaneous grassroots support from ordinary people.
See it in a sentence
Journalists uncovered astroturfing behind what appeared to be an independent local protest.
The senator's team was accused of astroturfing social media to inflate support for the bill.
A note on using this word
Astroturfing contrasts with genuine grassroots activism, which arises independently rather than being coordinated by a hidden sponsor.
Words with a similar meaning
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