Meaning & use

grassroots

adjective·Everyday

Last updated

Originating from or involving ordinary people rather than a movement's or organization's leadership.

See it in a sentence

The campaign was powered by grassroots volunteers knocking on doors across the city.

Grassroots organizing helped the small nonprofit grow into a national movement.

A note on using this word

Often contrasted with decisions or campaigns driven 'from the top down' by leaders or institutions.

Words with a similar meaning

community-basedbottom-up

Choose a synonym to suit the sentence. Meanings can overlap without being identical.

Words with an opposite meaning

top-down

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