Meaning & use

Ballyhoo

noun·Advanced

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Loud, extravagant, and often exaggerated publicity or fuss surrounding an event or product.

See it in a sentence

Despite all the ballyhoo before its release, the film was a box-office disappointment.

The carnival barker's ballyhoo drew a crowd within minutes.

A note on using this word

Originally American carnival slang for a showman's pitch used to lure spectators, 'ballyhoo' now describes any noisy promotional fuss.

Words with a similar meaning

hypefanfare

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Words with an opposite meaning

Another way to use it

2. verb

To promote something with exaggerated or sensational publicity.

The studio ballyhooed the sequel for months before its premiere.

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