Meaning & use
hype
Excessive or exaggerated publicity and excitement generated to promote something.
See it in a sentence
Despite all the hype, the new phone's sales fell short of expectations.
Critics warned that the hype around the movie oversold a mediocre plot.
A note on using this word
Hype is informal and often implies the excitement exceeds what the thing actually deserves.
Words with a similar meaning
buzzpublicity
Choose a synonym to suit the sentence. Meanings can overlap without being identical.
Another way to use it
2. verb
To promote or advertise something with exaggerated enthusiasm.
The studio hyped the sequel for months before its release.
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