Meaning & use
collateral marketing
Last updated
Meaning
noununcountablebusiness
Marketing activities that support a main campaign, such as brochures, posters, or online ads, rather than the main advertising itself.
Grammar: Uncountable; used without 'a' or plural. Often appears as 'collateral marketing materials' or 'collateral marketing campaign'.
Patterns
- collateral marketing materials
- collateral marketing campaign
- use collateral marketing
The company invested in collateral marketing to reinforce its new brand image.
We need to create collateral marketing materials like flyers and social media graphics.
Their collateral marketing strategy includes email newsletters and in-store displays.
Common combinations
- collateral marketing materials
- The designer prepared all the collateral marketing materials for the product launch.
- collateral marketing campaign
- The collateral marketing campaign ran alongside the TV commercials.
- collateral marketing strategy
- A good collateral marketing strategy can boost customer engagement.
- digital collateral marketing
- Digital collateral marketing includes banners, videos, and interactive PDFs.
Synonyms and how they differ
- support marketing
- Similar but broader; it can include any marketing that supports sales, not just printed or digital materials.
- promotional materials
- Focuses on the physical or digital items themselves, while collateral marketing refers to the activity or strategy.
Word family
- collateral noun
- In finance, an asset pledged as security for a loan; in marketing, it refers to promotional materials.
- marketing noun
- The process of promoting and selling products or services.
Commonly confused: collateral marketing or collateral?
collateral marketing vs collateral
In finance, 'collateral' means an asset used as security for a loan. In marketing, it means promotional materials. Context makes the meaning clear.
Practice
Which sentence uses 'collateral marketing' correctly?
Choose one answer.
Option 1 uses 'collateral marketing' to mean promotional materials, which is correct. The other options confuse it with financial collateral, which is a different meaning of 'collateral' alone.
Make it your own
Write a sentence using “collateral marketing”, then check it and compare it with the examples above.