Meaning & use
competitor pricing
Last updated
Meanings
noununcountablebusiness
The prices that rival companies charge for similar products or services.
Grammar: Uncountable: competitor pricing is lower this season.
Patterns
- competitor pricing for something
Competitor pricing for flights to Lisbon has dropped this month.
We checked competitor pricing before we named a price for our new headphones.
Competitor pricing in this market is higher than we expected.
noununcountablebusiness
A strategy of setting your own prices by looking at and following what rival firms charge.
Grammar: Often a modifier: a competitor pricing strategy.
Patterns
- use competitor pricing
- competitor pricing strategy
The shop uses competitor pricing to stay close to what other stores charge.
Competitor pricing can start a price war if every firm keeps cutting costs.
The airline relies on competitor pricing to set its fares.
Common combinations
- monitor competitor pricing
- The team monitors competitor pricing every week.
- analyze competitor pricing
- She analyzed competitor pricing for the report.
- competitor pricing data
- Competitor pricing data helped the retailer set its sale prices.
- competitor pricing strategy
- A competitor pricing strategy can protect market share.
- track competitor pricing
- The software tracks competitor pricing automatically.
Synonyms and how they differ
- market pricing
- Market pricing is wider and refers to prices set by the whole market, not only specific rivals.
- price matching
- Price matching is a promise to equal a rival's price, whereas competitor pricing is the general topic or strategy.
- rival prices
- Rival prices is a plainer phrase and sounds less technical than competitor pricing.
- competitive pricing
- Competitive pricing means pricing that is attractive against rivals, while competitor pricing refers to the rivals' prices.
Word family
- compete verb
- to try to win against others
- competitor noun
- a person or company that competes
- competitive adjective
- able to compete well, or involving competition
- pricing noun
- the setting of prices
Commonly confused: competitor pricing or competitive pricing?
competitor pricing vs competitive pricing
Competitive pricing means your prices are low enough to attract buyers, while competitor pricing means the prices your rivals charge.
Practice
The pharmacy checked ____ before it lowered its price on vitamins.
Choose one answer.
Competitor pricing means what rival firms charge, which the pharmacy would check. Competitive pricing describes your own prices and so does not fit the idea of looking at rivals.
Make it your own
Write a sentence using “competitor pricing”, then check it and compare it with the examples above.