Meaning & use
pricing
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Meanings
noununcountable
The act or process of deciding how much to charge for a product or service.
Grammar: Used without 'a' or a plural: 'Pricing is important.' Not 'a pricing'.
Patterns
- pricing of something
- pricing strategy
- pricing policy
The company changed its pricing after customer complaints.
Competitive pricing helped the new store attract shoppers.
noununcountable
The prices that a company or shop charges for its goods or services.
Grammar: Often used with words like 'high', 'low', or 'competitive' to describe the level of prices.
Patterns
- competitive pricing
- high pricing
- low pricing
Their pricing is too high for most local families.
We need to review our pricing before the holiday season.
Common combinations
- pricing strategy
- The marketing team discussed a new pricing strategy.
- competitive pricing
- The airline offers competitive pricing on short flights.
- pricing policy
- The hotel's pricing policy changes during peak season.
- pricing model
- They use a subscription pricing model for the app.
Synonyms and how they differ
- rates
- Rates usually refers to fixed charges for a service, while pricing is the general system or process of setting prices.
- charges
- Charges are the amounts asked for specific items or services; pricing is the overall approach to setting them.
Word family
Commonly confused: pricing or prising?
pricing vs prising
Prising means forcing something open with a tool (British spelling); pricing is about setting prices.
Practice
The company's new ___ made its products cheaper than its rivals'.
Choose one answer.
Pricing is uncountable, so it fits without an article. 'Pricings' and 'a pricing' are wrong because the noun is uncountable here. 'Price' would need a different structure, such as 'new prices'.
Make it your own
Write a sentence using “pricing”, then check it and compare it with the examples above.