Meaning & use

Countercard

noun·Advanced

Last updated

A small advertising display card, typically placed on a store counter to promote a product.

See it in a sentence

The bakery set up a countercard advertising its new seasonal pastries.

Sales reps distributed countercards to shops carrying the new energy drink.

A note on using this word

Countercards remain a low-cost, common tool in retail marketing, often paired with larger in-store displays.

Words with a similar meaning

point-of-sale carddisplay card

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