Meaning & use

data farming

noun·Advancedtechnical

Last updated

UK/ˈdeɪ.tə ˌfɑː.mɪŋ/
US/ˈdeɪ.t̬ə ˌfɑːr.mɪŋ/

Meanings

  1. noununcountabledisapproving

    The practice of gathering large amounts of personal information from users, often through apps or websites, to sell or analyze it.

    Grammar: Not used with an or an: data farming is common online.

    Patterns

    • data farming by someone

    Privacy groups accused the free app of data farming.

    Data farming allows companies to build detailed profiles of shoppers.

    Quizzes that ask for personal details are sometimes a cover for data farming.

  2. noununcountabletechnicalspecialist

    A method of running many computer simulations with varied settings to produce large sets of results for study.

    Grammar: Technical sense; the subject is the research method: data farming helps military planners.

    Patterns

    • data farming for something

    Researchers used data farming to explore thousands of possible outcomes.

    Data farming lets planners test how a plan reacts to small changes.

    The team described data farming in the conference paper.

Common combinations

engage in data farming
The firm was accused of engaging in data farming.
data farming operation
Regulators shut down a data farming operation.
data farming scam
The survey turned out to be a data farming scam.
concerns about data farming
Users raised concerns about data farming.

Synonyms and how they differ

data harvesting
Data harvesting is nearly interchangeable but suggests the act of collecting, while farming implies ongoing cultivation.
data mining
Data mining means searching existing data for patterns, not gathering the data itself.
data scraping
Data scraping specifically means pulling public information off websites automatically.

Word family

data noun
collected facts and figures
farm verb
to grow or cultivate something at scale
data farm noun
a facility that stores or generates large volumes of data
farming noun
the activity of growing things for use or sale

Commonly confused: data farming or data mining?

data farming vs data mining

Data mining analyzes information you already hold; data farming focuses on collecting or generating it.

Practice

The privacy regulator warned that the free game was ___, collecting users' contacts and location without clear consent.

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