Meaning & use
demographic
A specific section of a population, identified by shared characteristics such as age, income, or gender.
See it in a sentence
The company redesigned its ads to appeal to a younger demographic.
Researchers tracked how voting patterns differed across each demographic in the survey.
A note on using this word
Demographic is often used loosely to mean a target audience, while 'demographics' refers to the statistical data describing populations.
Words with a similar meaning
This term is best learned through its definition and examples.
Choose a synonym to suit the sentence. Meanings can overlap without being identical.
Another way to use it
2. adjective
Relating to the structure and characteristics of a population.
The report included detailed demographic data on income and education levels.
Make it your own
Write a sentence using “demographic”, then compare your use with the examples above.