Meaning & use
demographics
Statistical data describing a population, such as age, income, gender, or education level.
See it in a sentence
The company studied the demographics of its customers before launching the new advertising campaign.
Shifting demographics in the region mean more schools are needed for young families.
A note on using this word
Demographics is usually treated as a plural noun for the data itself, distinct from demography, the academic study of populations.
Words with a similar meaning
population datastatistics
Choose a synonym to suit the sentence. Meanings can overlap without being identical.
Make it your own
Write a sentence using “demographics”, then compare your use with the examples above.
Your draft stays on this page and is not sent anywhere.