Meaning & use
email marketing
Last updated
Meaning
noununcountable
The business activity of sending emails to customers or subscribers to promote products, share news, or build relationships.
Grammar: Uncountable; used without 'a' or 'an': do email marketing, a career in email marketing.
Patterns
- do email marketing
- email marketing campaign
- a career in email marketing
Our company uses email marketing to announce new products.
She works in email marketing for a small online store.
Effective email marketing requires permission from subscribers.
Common combinations
- email marketing campaign
- The email marketing campaign increased sales by 20%.
- email marketing software
- We use email marketing software to send newsletters.
- permission-based email marketing
- Permission-based email marketing avoids sending spam.
- email marketing strategy
- They developed a new email marketing strategy for the holiday season.
- do email marketing
- Many small businesses do email marketing themselves.
Synonyms and how they differ
- direct marketing
- A broader term that includes email, mail, and phone contact; email marketing is only one channel.
- newsletter marketing
- Focuses on sending regular updates rather than promotional campaigns; a narrower term.
Word family
Commonly confused: email marketing or spam?
email marketing vs spam
Spam is unwanted bulk email sent without permission; email marketing is permission-based and sent to subscribers who opted in.
Practice
To build a loyal following, the shop relies on ______ to keep customers informed about new arrivals.
Choose one answer.
'Email marketing' is the correct noun phrase for the activity. 'Email market' is not a standard term; 'email marketer' is a person who does the job; 'email marketed' is a verb form and does not fit after 'on'.
Make it your own
Write a sentence using “email marketing”, then check it and compare it with the examples above.