Meaning & use
email marketing
The practice of sending commercial messages, typically to a list of subscribers, to promote products or build customer relationships.
See it in a sentence
The startup relied on email marketing to announce new products and seasonal discounts.
Her email marketing campaign increased sign-ups by offering a discount to new subscribers.
A note on using this word
Effective email marketing depends on permission-based subscriber lists rather than unsolicited bulk messages, which is spam.
Words with a similar meaning
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