Meaning & use
existing products
Last updated
Meaning
nounplural
Goods or services that a company already makes and sells, rather than new ones it is developing.
Grammar: Always plural in this phrase; for one item say 'an existing product'.
Patterns
- existing products and services
- improve existing products
- replace existing products
The company plans to update its existing products before launching anything new.
Sales of existing products remained strong even though the new model was delayed.
We need to compare the new design with existing products on the market.
Common combinations
- existing products and services
- The survey asked customers to rate both existing products and services.
- improve existing products
- Engineers are trying to improve existing products rather than design new ones.
- replace existing products
- The new software will gradually replace existing products.
- range of existing products
- They expanded their range of existing products with two new colors.
Synonyms and how they differ
- current products
- Similar, but 'current' stresses that they are the ones in use now, while 'existing' stresses that they already exist.
- established products
- Suggests products that are well known and have been sold for some time; 'existing' is more neutral.
Opposites
Word family
Commonly confused: existing products or existent?
existing products vs existent
A rare adjective meaning 'real or present'; it is not used before 'products' in normal business English.
Practice
The marketing team decided to focus on ___ rather than developing new ones.
Choose one answer.
'Existing products' is the correct plural phrase. 'Existing product' is singular and would need 'an' or 'the'; 'an existing products' mixes singular and plural; 'exist products' is not grammatical.
Make it your own
Write a sentence using “existing products”, then check it and compare it with the examples above.