Meaning & use

existing product

noun·Everyday

Last updated

UK/ɪɡˈzɪstɪŋ ˈprɒdʌkt/
US/ɪɡˈzɪstɪŋ ˈprɑːdʌkt/

Meaning

  1. nouncountable

    A product that is already available or in use, as opposed to one that is new or planned.

    Grammar: Countable; use 'an existing product' for one, or 'existing products' for more than one.

    Patterns

    • an existing product
    • existing products
    • improve an existing product

    The company decided to update its existing products rather than launch something completely new.

    Before developing a new app, we studied the existing product to see what users liked and disliked.

    An existing product can often be modified more cheaply than creating a new one from scratch.

Word forms

pluralexisting products

Common combinations

improve an existing product
They hired a designer to improve the existing product.
replace an existing product
The new model will replace the existing product next year.
existing product line
The existing product line includes several popular items.
modify an existing product
We can modify the existing product to meet the new safety rules.

Synonyms and how they differ

current product
Similar, but 'current' emphasizes the present time, while 'existing' simply means it is already there.
established product
Suggests a product that has been around for a while and is well known, whereas 'existing product' does not imply success or age.

Opposites

new product

Word family

exist verb
To be real or present.
existence noun
The state of being real or present.
existing adjective
Already present or in use.

Commonly confused: existing product or existent?

existing product vs existent

Existent is a formal adjective meaning 'real or existing', but it is not used before nouns like 'product' in everyday English. Use 'existing' instead.

Practice

The company plans to ______ its existing product rather than create a new one.

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