Meaning & use
Fetishizing
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Treating something with excessive, irrational reverence, obsession, or desire, often attributing to it a significance beyond its actual value or function.
See it in a sentence
Critics accused the ad campaign of fetishizing wealth and designer labels.
The documentary explores how some collectors end up fetishizing vintage technology rather than actually using it.
A note on using this word
Rooted in anthropology's term for an object believed to hold magical power, 'fetishize' broadened over the 20th century into general use for any excessive attachment or idealization.
Words with a similar meaning
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Words with an opposite meaning
disregarding
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