Meaning & use

franchising

noun·Advanced

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The practice of granting a company's brand, business model, and operating rights to independent operators in exchange for fees.

See it in a sentence

The coffee chain grew rapidly through aggressive franchising across the country.

Franchising allows entrepreneurs to run their own business under an established brand name.

A note on using this word

A cornerstone strategy of many global retail and food brands, franchising lets a company expand without directly owning every location.

Words with a similar meaning

licensing

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