Meaning & use

gain attention

phrase·Everyday

Last updated

UK/ˌɡeɪn əˈtenʃn/
US/ˌɡeɪn əˈtenʃn/

Meanings

  1. phraseintransitive

    to make people notice you or what you are doing, especially in a positive way.

    Grammar: No object when the meaning is 'become noticed by people in general': The campaign gained attention online.

    Patterns

    • gain attention
    • gain attention from someone
    • gain someone's attention
    • gain attention for something

    The young singer gained attention after a video of her performance went viral.

    Their research gained attention from scientists around the world.

    He dyed his hair bright green to gain attention at the party.

  2. phrasetransitive

    to succeed in getting a particular person to notice and listen to you.

    Grammar: Takes a possessive object here: gain someone's attention means that person starts to notice you.

    Patterns

    • gain someone's attention
    • gain the attention of someone

    She knocked loudly on the desk to gain the teacher's attention.

    It took several minutes to gain the attention of the busy waiter.

Common combinations

gain attention online
The video gained attention online within hours.
gain national attention
The scandal gained national attention.
gain media attention
The protest gained media attention for several days.
gain attention for something
She gained attention for her work on clean water.
struggle to gain attention
New writers often struggle to gain attention.

Synonyms and how they differ

attract attention
Very close in meaning, but 'attract attention' often suggests that notice comes naturally or even unwillingly, while 'gain attention' usually suggests effort or a positive result.
draw attention
Similar, but 'draw attention' is often used for something noticeable or embarrassing, and it commonly takes 'to': draw attention to a problem.
get attention
More informal and more common in speech; 'gain attention' sounds slightly more formal and is typical in written reports.

Opposites

lose attention

Word family

attention noun
the act of noticing or watching someone or something.
attentive adjective
paying careful attention to someone or something.
attentively adverb
in a way that shows careful attention.

Commonly confused: gain attention or pay attention?

gain attention vs pay attention

'Pay attention' means to listen or watch carefully; 'gain attention' means to make other people notice you. You gain attention, but you pay attention to something.

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