Meaning & use
gain exposure
Last updated
Meanings
phraseidiom
To become known or seen by more people, especially in media or public life.
Grammar: Intransitive phrase: the subject gains exposure. Often followed by 'to' when naming the audience or experience.
Patterns
- gain exposure to something
- gain exposure for something
- gain exposure through something
The young artist gained exposure by showing her work online.
Small businesses gain exposure through social media campaigns.
He gained exposure to different cultures while studying abroad.
phraseidiomtechnical
To be affected by or come into contact with something, such as a risk or a substance.
Grammar: Used with 'to' plus a noun: gain exposure to a disease, a chemical, or an idea.
Patterns
- gain exposure to something
Workers gained exposure to harmful chemicals without protection.
Travelers may gain exposure to new viruses in crowded places.
Common combinations
- gain exposure to
- Students gain exposure to real research in the summer program.
- gain media exposure
- The scandal helped the candidate gain media exposure.
- gain international exposure
- The band gained international exposure after the festival.
- gain exposure for
- She used the interview to gain exposure for her charity.
Synonyms and how they differ
- get noticed
- More informal and focuses on attention; 'gain exposure' often suggests wider public or media visibility.
- become known
- Focuses on fame or recognition; 'gain exposure' can also mean simply being seen or experiencing something.
Opposites
Commonly confused: gain exposure or gain experience?
gain exposure vs gain experience
Gaining experience means getting skill or knowledge from doing something; gaining exposure means becoming known or coming into contact with something.
Practice
Which sentence uses 'gain exposure' correctly?
Choose one answer.
The TV show helped the singer become known, which fits 'gain exposure.' The other options misuse the phrase grammatically or in meaning.
Make it your own
Write a sentence using “gain exposure”, then check it and compare it with the examples above.