Meaning & use

gain exposure

phrase·Everyday

Last updated

UK/ˌɡeɪn ɪkˈspəʊʒə/
US/ˌɡeɪn ɪkˈspoʊʒər/

Meanings

  1. phraseidiom

    To become known or seen by more people, especially in media or public life.

    Grammar: Intransitive phrase: the subject gains exposure. Often followed by 'to' when naming the audience or experience.

    Patterns

    • gain exposure to something
    • gain exposure for something
    • gain exposure through something

    The young artist gained exposure by showing her work online.

    Small businesses gain exposure through social media campaigns.

    He gained exposure to different cultures while studying abroad.

  2. phraseidiomtechnical

    To be affected by or come into contact with something, such as a risk or a substance.

    Grammar: Used with 'to' plus a noun: gain exposure to a disease, a chemical, or an idea.

    Patterns

    • gain exposure to something

    Workers gained exposure to harmful chemicals without protection.

    Travelers may gain exposure to new viruses in crowded places.

Common combinations

gain exposure to
Students gain exposure to real research in the summer program.
gain media exposure
The scandal helped the candidate gain media exposure.
gain international exposure
The band gained international exposure after the festival.
gain exposure for
She used the interview to gain exposure for her charity.

Synonyms and how they differ

get noticed
More informal and focuses on attention; 'gain exposure' often suggests wider public or media visibility.
become known
Focuses on fame or recognition; 'gain exposure' can also mean simply being seen or experiencing something.

Opposites

lose exposureremain unknown

Commonly confused: gain exposure or gain experience?

gain exposure vs gain experience

Gaining experience means getting skill or knowledge from doing something; gaining exposure means becoming known or coming into contact with something.

Practice

Which sentence uses 'gain exposure' correctly?

Make it your own

Write a sentence using “gain exposure”, then check it and compare it with the examples above.

Your sentence stays on this page and is not sent anywhere.

Explore more words