Meaning & use
gimmick
Last updated
A trick, device, or scheme, especially one used to attract attention or increase sales, often seen as insincere.
See it in a sentence
The restaurant's talking robot waiter felt like a cheap gimmick.
Free shipping was once a clever marketing gimmick, but now customers expect it.
A note on using this word
Usually carries a slightly negative connotation, implying the trick is superficial or lacks real substance.
Words with a similar meaning
ploystunt
Choose a synonym to suit the sentence. Meanings can overlap without being identical.
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