Meaning & use
gimmicky
Relying on a cheap or showy trick to attract attention, rather than genuine quality.
See it in a sentence
Critics called the new phone's folding screen a gimmicky feature nobody needed.
The restaurant's gimmicky theme couldn't make up for its bland food.
A note on using this word
Gimmicky is almost always negative, suggesting style chosen over real substance or usefulness.
Words with a similar meaning
contrivedshowy
Choose a synonym to suit the sentence. Meanings can overlap without being identical.
Words with an opposite meaning
genuine
Make it your own
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