Meaning & use

hard launch

noun·Everyday

The full, public release of a product or service without a limited preview beforehand.

See it in a sentence

The company skipped a soft launch and went straight to a hard launch nationwide.

After months of teasing, the couple did a hard launch of their relationship online.

A note on using this word

In business, hard launch means releasing to everyone at once; in social media slang, it means publicly revealing a relationship or news directly.

Words with a similar meaning

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Words with an opposite meaning

soft launch

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