Meaning & use
hard launch
The full, public release of a product or service without a limited preview beforehand.
See it in a sentence
The company skipped a soft launch and went straight to a hard launch nationwide.
After months of teasing, the couple did a hard launch of their relationship online.
A note on using this word
In business, hard launch means releasing to everyone at once; in social media slang, it means publicly revealing a relationship or news directly.
Words with a similar meaning
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Choose a synonym to suit the sentence. Meanings can overlap without being identical.
Words with an opposite meaning
soft launch
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