Meaning & use
hyping
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“hyping” is a form of “hype”. See that entry for the full set of meanings.
Meanings
verbtransitiveinformal
The -ing form of hype, meaning promoting something with exaggerated claims to create excitement.
Grammar: Takes an object: they are hyping the product.
Patterns
- hype something
- hype something up
The studio is hyping the film months before its release.
Stop hyping that restaurant; it is only average.
Magazines were hyping the new phone for weeks.
verbtransitiveinformalslang
Making someone feel very excited or energized, often before an event, with the particle up.
Grammar: Takes an object and up: she is hyping her friends up.
Patterns
- hype someone up
The coach spent the morning hyping the players up.
He was hyping himself up before the interview.
Music is great for hyping up a crowd.
Word forms
| base form | hype |
|---|---|
| third person singular | hypes |
| past tense | hyped |
| -ing form | hyping |
Common combinations
- hyping up
- Fans were hyping up the match all week.
- hyping the product
- The company keeps hyping the product.
- hyping the release
- They are hyping the release on social media.
- hyping yourself up
- He kept hyping himself up for the race.
Synonyms and how they differ
- promoting
- Promoting is neutral and does not suggest exaggeration, while hyping does.
- touting
- Touting is close but sounds like repeated, persistent praise to attract buyers.
- pumping up
- Pumping up is more physical and is used for energizing people.
- overselling
- Overselling stresses claims that are too good to be true.
Opposites
Word family
Commonly confused: hyping or hyping?
hyping vs hyping
Not to be confused with hyphenating, which means joining words with a hyphen.
Practice
The brand is ____ its new trainers all over social media.
Choose one answer.
Hyping means promoting with excitement. The other verbs make no sense with trainers on social media.
Make it your own
Write a sentence using “hyping”, then check it and compare it with the examples above.