Meaning & use

in efforts to

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UK/ɪn ˈefəts tuː/
US/ɪn ˈefərts tuː/

Meaning

  1. phrasefixed phraseformal

    used to introduce the purpose or goal of actions that people are trying to achieve

    Grammar: Comes before a verb phrase: in efforts to reduce costs. It is plural, so you say 'in efforts to', not 'in effort to'.

    Patterns

    • in efforts to do something
    • in efforts to reduce/increase/improve something

    The city planted hundreds of trees in efforts to clean the air.

    Schools have changed their rules in efforts to reduce bullying.

    The company cut prices in efforts to attract more customers.

Common combinations

in efforts to reduce
The factory changed its methods in efforts to reduce waste.
in efforts to improve
Teachers met every week in efforts to improve test results.
in efforts to prevent
New laws were passed in efforts to prevent accidents.
in efforts to attract
The store stayed open late in efforts to attract shoppers.
in efforts to address
Leaders held talks in efforts to address the crisis.

Synonyms and how they differ

in an effort to
The singular form is more common and slightly more natural, especially in speech and general writing.
in order to
This simply states a purpose and is more neutral and common; it does not suggest repeated or difficult attempts.
in a bid to
This is a news-style phrase meaning the same thing, but it sounds more dramatic and journalistic.

Word family

effort noun
the physical or mental energy used to do something
effortless adjective
done without any difficulty or apparent effort

Commonly confused: in efforts to or in effort to?

in efforts to vs in effort to

This is a common mistake. The fixed phrase uses the plural 'efforts': in efforts to do something.

Practice

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