Meaning & use
influencer
A person who has built an audience on social media and can affect others' opinions or purchasing decisions.
See it in a sentence
The brand paid an influencer to review its new skincare line online.
She started as a hobby blogger and slowly grew into a full-time influencer.
A note on using this word
Influencer is a relatively recent term tied to social media platforms, distinct from the older, broader sense of anyone who simply has influence over others.
Words with a similar meaning
content creator
Choose a synonym to suit the sentence. Meanings can overlap without being identical.
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