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Meaning & use

intensive marketing

noun·Advancedbusinesstechnical

Last updated

UK/ɪnˌtɛnsɪv ˈmɑːkɪtɪŋ/
US/ɪnˌtɛnsɪv ˈmɑːrkɪtɪŋ/

Meanings

  1. noununcountablebusiness

    A strategy of making a product available in as many shops and places as possible so that buyers can find it everywhere.

    Grammar: Uncountable: the brand relies on intensive marketing.

    Patterns

    • rely on intensive marketing
    • an intensive marketing strategy

    Chewing gum companies use intensive marketing to place products near every checkout.

    Intensive marketing suits cheap everyday goods that people buy without much thought.

    The soda brand's intensive marketing put its cans in every vending machine in town.

  2. noununcountablebusiness

    A heavy, concentrated campaign of promotion aimed at winning more sales from existing markets.

    Grammar: Uncountable, used more loosely: intensive marketing of the new phone.

    Patterns

    • intensive marketing of something

    After weak sales, the firm launched intensive marketing in its home market.

    Intensive marketing of the new app led to a million downloads.

Common combinations

intensive marketing strategy
An intensive marketing strategy suits low-cost snacks.
adopt intensive marketing
The brand adopted intensive marketing across the region.
intensive marketing campaign
The intensive marketing campaign ran for six weeks.
intensive marketing and distribution
Intensive marketing and distribution made the drink widely available.

Synonyms and how they differ

mass distribution
Mass distribution focuses on spreading a product across many outlets, while intensive marketing includes the promotional side too.
saturation marketing
Saturation marketing suggests flooding a market with advertising, whereas intensive marketing is mainly about wide availability.
aggressive marketing
Aggressive marketing describes pushy tactics, a different idea from broad availability.

Opposites

selective marketingexclusive marketing

Word family

intensive adjective
thorough and concentrated
intensify verb
to become or make stronger
marketing noun
promoting and selling products
marketer noun
a person who markets products

Commonly confused: intensive marketing or intense marketing?

intensive marketing vs intense marketing

Intense marketing means very strong promotion. Intensive marketing in strategy courses is about wide availability.

Practice

A snack brand wants its product in every shop and vending machine. Which strategy is this?

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