Meaning & use

lure

noun·Everyday

Something that attracts or tempts a person or animal, often into danger or deception.

See it in a sentence

The promise of easy money is a common lure used in online scams.

The bright feathers on the fishing lure are designed to attract curious fish.

A note on using this word

Lure works equally well for physical bait, as in a fishing lure, and for abstract temptations, as in the lure of fame.

Words with a similar meaning

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Another way to use it

2. verb

To attract someone, typically into a place or situation that is harmful or disadvantageous.

Scammers lured victims into the scheme with promises of guaranteed returns.

Make it your own

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