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Meaning & use

lurring

verb, noun·Advanced

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UK/ˈlʊərɪŋ/
US/ˈlʊrɪŋ/

“lurring” is a form of “lure”. See that entry for the full set of meanings.

Meanings

  1. verbtransitive

    Present participle of lure: attracting someone or something by offering a reward or advantage.

    Grammar: Used after be to form continuous tenses: The ad was lurring customers in.

    Patterns

    • be lurring someone into something
    • be lurring someone away
    • be lurring someone with something

    The shop was lurring shoppers in with half-price offers all weekend.

    She felt the bright lights were lurring her toward the stage.

    They were lurring the birds into the trap with seeds.

  2. noununcountable

    The act of attracting someone or something, especially by offering something tempting.

    Grammar: Used as a noun only in the -ing form; it names the activity, not a thing you can count.

    Patterns

    • the lurring of someone
    • by lurring something

    The lurring of young talent away from small firms worries local employers.

    He disapproved of the lurring of children with free toys.

Word forms

third person singularlures
past tenselured
past participlelured
-ing formluring

Common combinations

lure someone into
They tried to lure him into a risky deal.
lure someone away
A rival company lured her away with a better salary.
lure someone with
The festival lured visitors with free music.
lure someone to
The warm weather lured us to the beach.

Synonyms and how they differ

attracting
More general; it can describe any kind of pull, while 'lurring' suggests a deliberate tempting offer.
tempting
Focuses on the desire created in the person, not on the act of drawing them in.
drawing
Neutral and physical or figurative; 'lurring' often implies a trick or strong bait.

Opposites

repellingdriving away

Word family

lure verb
To attract someone by offering something they want.
lure noun
Something that attracts people or animals, often used in fishing.
luring adjective
Attractive in a tempting way, as in a luring promise.

Commonly confused: lurring or luring? lurring or lurking?

lurring vs luring

This is the correct spelling of the -ing form; 'lurring' with a double 'r' is a common misspelling.

lurring vs lurking

Means waiting quietly and secretly, often with bad intent, and does not involve attracting anyone.

Practice

Which sentence uses the -ing form of 'lure' correctly?

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