Meaning & use
media awareness
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Meaning
noununcountable
the ability to understand how media messages are made, what they mean, and how they affect people
Grammar: No plural; takes a singular verb: Media awareness is taught in schools.
Patterns
- media awareness of something
- raise media awareness
The school runs a media awareness program to help students spot fake news.
Her media awareness improved after she took a course on advertising techniques.
Media awareness is especially important for young people who spend hours online.
Common combinations
- media awareness campaign
- The government launched a media awareness campaign about online safety.
- raise media awareness
- Teachers try to raise media awareness among teenagers.
- media awareness training
- All new journalists receive media awareness training.
- lack of media awareness
- A lack of media awareness can make people believe everything they read.
Synonyms and how they differ
- media literacy
- Media literacy is more formal and often refers to a set of skills taught in education; media awareness is broader and can mean simple everyday understanding.
Commonly confused: media awareness or media coverage?
media awareness vs media coverage
Media coverage means the reporting itself, not the understanding of it. Media awareness is about what people know and perceive.
Practice
Which sentence uses 'media awareness' correctly?
Choose one answer.
'Media awareness' is uncountable and means understanding media, so it fits 'raise media awareness'. Option A uses a plural verb, which is wrong for an uncountable noun; option B uses 'a' incorrectly; option D treats it as a physical object.
Make it your own
Write a sentence using “media awareness”, then check it and compare it with the examples above.