media agency

Meaning

1. 1nouncountable

   a company that plans and buys advertising space in newspapers, on television, online, etc. for clients

   Grammar: Countable: 'a media agency', 'several media agencies'. Often used with 'work for' or 'hire'.

   Patterns

   • work for a media agency
   • hire a media agency
   • a media agency handles something

   The company hired a media agency to manage its online ad campaign.

   She works for a large media agency in New York.

   Media agencies negotiate prices for TV and radio spots.

Word forms

Common combinations

hire a media agency

They decided to hire a media agency for the product launch.

work for a media agency

He works for a media agency that specializes in social media.

global media agency

A global media agency can buy advertising in many countries.

media agency executive

The media agency executive explained the new advertising strategy.

Synonyms and how they differ

advertising agency

This usually creates the ads themselves, while a media agency focuses on where and when to place them.

media buyer

A person or company that buys media space; 'media agency' is the company, not the person.

Word family

media noun

Television, radio, newspapers, and online channels that reach many people.

agency noun

A business that provides a service for others.

Commonly confused: media agency or news agency?

Practice

Make it your own

Write a sentence using “media agency”, then check it and compare it with the examples above.

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