Meaning & use
multichannel
Last updated
Meaning
adjectivebefore a noun
Using or involving several different channels, methods, or platforms at the same time.
Grammar: Comes before a noun: a multichannel strategy. It is not used after a verb.
Patterns
- multichannel marketing
- multichannel retail
- a multichannel approach
The store uses a multichannel strategy, selling online, in shops, and by phone.
Multichannel marketing lets brands reach customers on social media, email, and TV.
They invested in multichannel customer service to handle calls, chats, and emails.
Common combinations
- multichannel marketing
- Multichannel marketing helped them reach more people.
- multichannel retail
- Multichannel retail is now the norm for big brands.
- multichannel approach
- We need a multichannel approach to customer support.
- multichannel strategy
- Their multichannel strategy includes TV, radio, and online ads.
Synonyms and how they differ
- omnichannel
- Omnichannel stresses a seamless experience across all channels; multichannel simply means using several channels.
- cross-channel
- Cross-channel often refers to activities that go across different media, similar to multichannel.
Opposites
Word family
- channel noun
- A method or system used to communicate or distribute something.
Commonly confused: multichannel or multichannel?
multichannel vs multichannel
Not to be confused with 'multi-channel' (with a hyphen), which is a less common variant spelling.
Practice
The company adopted a ______ strategy to sell both online and in stores.
Choose one answer.
Multichannel is an adjective used before a noun like 'strategy'. The other forms are not standard adjectives.
Make it your own
Write a sentence using “multichannel”, then check it and compare it with the examples above.