name recognition

Meaning

1. 1noununcountable

   The extent to which the public knows a person's or product's name.

   Grammar: Uncountable, so it takes no plural and no 'a'; use 'some', 'little', or 'high' before it.

   Patterns

   • high name recognition
   • low name recognition
   • build name recognition
   • name recognition among someone

   The new candidate has strong name recognition after years on television.

   Small brands struggle with name recognition when they enter a crowded market.

   She spent months building name recognition among local voters.

Common combinations

high name recognition

The senator enjoys high name recognition across the state.

low name recognition

The startup suffered from low name recognition at first.

build name recognition

They ran ads to build name recognition before the election.

name recognition among voters

His name recognition among young voters is still weak.

Synonyms and how they differ

familiarity

Familiarity is broader and can mean knowing something well, while name recognition is only about people having heard the name.

visibility

Visibility means being seen or noticed in general; name recognition specifically means the public knows the name.

Opposites

Word family

recognize verb

To know someone or something because you have seen or heard it before.

recognizable adjective

Easy to know or identify because you have seen it before.

recognition noun

The act of knowing someone or something, or public praise for achievement.

Commonly confused: name recognition or brand awareness?

Practice

Make it your own

Write a sentence using “name recognition”, then check it and compare it with the examples above.

Explore more words