negative perception

Meaning

1. 1nouncountable or uncountable

   An unfavorable way in which people see or understand someone or something, whether or not it is accurate.

   Grammar: Can be counted or used in general: a negative perception of the brand; negative perception spreads.

   Patterns

   • a negative perception of something
   • negative perception among someone

   A single bad review can create a negative perception of a restaurant.

   There is a negative perception of public transport in this city.

   The campaign aims to change the negative perception among young voters.

Word forms

Common combinations

create a negative perception

Delays create a negative perception of the airline.

change a negative perception

Advertising can change a negative perception.

widespread negative perception

A widespread negative perception hurt sales.

overcome negative perceptions

The company worked to overcome negative perceptions.

negative perception of

Surveys show a negative perception of the policy.

Synonyms and how they differ

bad image

Bad image is plainer and often used for a person's or company's reputation.

poor reputation

Poor reputation stresses what people say over time, not just first impressions.

stigma

Stigma is stronger and means serious social disapproval of something.

unfavorable view

Unfavorable view is formal and describes an opinion without the sense of a widespread image.

Opposites

Word family

perceive verb

to notice or understand

perception noun

the way something is seen

perceptive adjective

quick to notice

perceptible adjective

able to be noticed

Commonly confused: negative perception or perception vs. reception?

Practice

Make it your own

Write a sentence using “negative perception”, then check it and compare it with the examples above.

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