Meaning & use
neuromarketing
Last updated
Meaning
noununcountabletechnicalbusiness
The study of how people's brains respond to advertising and brands, used to improve marketing.
Grammar: Uncountable; it takes a singular verb: 'Neuromarketing is...'.
Patterns
- use neuromarketing
- neuromarketing research
- the field of neuromarketing
Neuromarketing uses brain scans to see which ads grab attention.
The company hired a neuromarketing firm to test its new logo.
Critics say neuromarketing raises privacy concerns.
Common combinations
- neuromarketing research
- Neuromarketing research can reveal subconscious reactions to products.
- neuromarketing techniques
- Some neuromarketing techniques measure eye movement and brain waves.
- the field of neuromarketing
- She is a pioneer in the field of neuromarketing.
Synonyms and how they differ
- consumer neuroscience
- A more academic term for the same field, often used in research papers.
Word family
- marketing noun
- The activity of promoting and selling products.
- neuromarketer noun
- A person who works in neuromarketing.
Commonly confused: neuromarketing or neuroeconomics?
neuromarketing vs neuroeconomics
Neuroeconomics studies brain activity during economic decisions, not specifically marketing.
Practice
Which sentence uses 'neuromarketing' correctly?
Choose one answer.
Option 0 correctly defines neuromarketing as a technique. Option 1 wrongly treats it as plural, option 2 as a countable object, and option 3 confuses it with e-commerce.
Make it your own
Write a sentence using “neuromarketing”, then check it and compare it with the examples above.