Meaning & use

outselling

verb·Academicbusiness

Last updated

UK/ˌaʊtˈsɛlɪŋ/
US/ˌaʊtˈsɛlɪŋ/

“outselling” is a form of “outsell”. See that entry for the full set of meanings.

Meaning

  1. verbtransitive

    Selling more than another product or a competitor in the same market.

    Grammar: Takes an object: the new model is outselling the old one.

    Patterns

    • outselling something
    • outselling someone by something

    The new phone is outselling last year's model by two to one.

    Her bakery is outselling the supermarket chain in town.

    Paperbacks are outselling hardcovers in the fiction category.

Word forms

base formoutsell
third person singularoutsells
past tenseoutsold
past participleoutsold

Common combinations

outselling its rivals
The brand is outselling its rivals in every region.
outselling expectations
The toy is outselling all expectations this holiday season.
easily outselling
Electric bikes are easily outselling traditional ones.
outselling by a wide margin
They are outselling the competition by a wide margin.

Synonyms and how they differ

outperforming
Outperforming is broader and can refer to any measure of results, while outselling is only about sales figures.
beating
Beating is informal and general, and does not specify that sales are the measure.
surpassing
Surpassing is more formal and suggests going past a target or record, not just a competitor.

Opposites

underselllagging behind

Word family

sell verb
to give goods for money
outsell verb
to sell more than someone else
outsold verb
past tense of outsell
seller noun
a person or product that sells

Commonly confused: outselling or overselling?

outselling vs overselling

Overselling means exaggerating a product's qualities or selling more than you can supply, not selling more than a competitor.

Practice

The cheaper model is ___ the premium one three to one in our store.

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