Meaning & use

peak time

noun·Everyday

Last updated

UK/ˈpiːk taɪm/
US/ˈpiːk taɪm/

Meanings

  1. nouncountable or uncountable

    The period when a service, road or system is used by the largest number of people.

    Grammar: Often used before another noun or with at: peak time fares, at peak time.

    Patterns

    • at peak time
    • during peak time

    Train tickets cost more at peak time.

    Peak time on this road is from seven to nine each morning.

    The website crashed during peak time on Black Friday.

  2. noununcountableBritish

    The hours of the evening when television or radio audiences are largest.

    Grammar: Often without an article, especially in British English: peak time viewing.

    Patterns

    • in peak time
    • peak time viewing

    The drama aired in peak time and drew millions of viewers.

    Advertisers pay the most for peak time slots.

    Peak time television is full of competition shows.

Word forms

pluralpeak times

Common combinations

at peak time
The bus is packed at peak time.
peak time fares
Peak time fares apply before nine o'clock.
avoid peak time
We left early to avoid peak time traffic.
peak time viewing
The show moved to a peak time viewing slot.

Synonyms and how they differ

rush hour
Rush hour is used for road and train traffic only, while peak time can cover any service.
busy period
Busy period is a plain description, and does not suggest a fixed recurring slot.
prime time
Prime time is mostly for television, especially in American English.

Opposites

off-peakquiet period

Word family

peak noun
the highest point
peak verb
to reach the highest point
off-peak adjective
outside the busiest hours
peaking adjective
reaching a highest point

Commonly confused: peak time or peek time?

peak time vs peek time

Peek means a quick look and is a different word; the correct spelling here is peak.

Practice

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